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Demon Sheep
The Demon Sheep or Demon Sheep ad is a political ad created as part of Carly Fiorina's 2010 campaign for the United States Senate. The ad gained international attention for its characterization of Fiorina's opponent as a wolf in sheep's clothing, portrayed by a man wearing a sheep costume with glowing red eyes. Although opinion remains divided as to the effectiveness of the ad in supporting Fiorina's campaign, it is widely regarded as one of the most bizarre and memorable political advertisements ever devised.
==Background==
In 2010, Carly Fiorina, a businesswoman then best known as the former chief executive officer of Hewlett-Packard from 1999 to 2005, entered the race for the Republican nomination for the U.S. Senate seat then held by Democratic Senator Barbara Boxer. Among her opponents was Tom Campbell, a former congressman who had served five terms in the U.S. House of Representatives between 1989 and 2001, representing California's 12th and 15th congressional districts. Early polling suggested that Campbell held a substantial lead over Fiorina. For a promotional ad opposing Campbell, the Fiorina campaign turned to Fred Davis, an advertising executive who had gained notoriety for his 2008 ad depicting then presidential candidate Barack Obama as a celebrity akin to Britney Spears and Paris Hilton. The ad, released on Fiorina's campaign website in February 2010, quickly gained international attention.〔"Fiorina's 'Demon Sheep' Went Down In Political Ad Infamy", from National Public Radio's ''It's All Politics: Political News from NPR'', 7 May 2015(www.npr.org ).〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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